Get outside and play!
Texas Rope ‘Em, The world’s first location-based augmented reality poker game, has players exploring the real world in search of virtual cards. Players build their hand and then face off against the dealer.
Developed in partnership with Candy Lab and Quicksilver Software, Texas Rope ‘Em was created in under six weeks to debut as a promotional brand engagement app at SXSW 2017.
Goal
Demonstrate client’s location-based augmented reality technology and capabilities of development team.
Challenges
Emerging technology - Must work within limitations of client’s prototype software and team’s limited familiarity with AR technology.
Very short timeline - Under six weeks from first discussion to live operations at SXSW trade show.
Simple yet engaging - Players will be at a trade show with limited engagement time.
Solution
Designed the world’s first augmented reality poker game.
Increased brand awareness for both the client and development team.
Secured additional projects based on the successful deployment.
